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Google Tag Manager variables explained (built-in & user-defined)
![Tags, triggers, and variables in Google Tag Manager | Lesson 4 [2020]](https://ytimg.googleusercontent.com/vi/yOpTD2xCyLc/mqdefault.jpg)
Tags, triggers, and variables in Google Tag Manager | Lesson 4 [2020]
What are Tags, Triggers, and Variables? - Google Tag Manager for Beginners 2021 | Lesson 4
Referrer variable in Google Tag Manager
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Last Updated: June 17, 2026
Background of Variable Tags
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![Tags, triggers, and variables in Google Tag Manager | Lesson 4 [2020]](https://i0.wp.com/ytimg.googleusercontent.com/vi/yOpTD2xCyLc/mqdefault.jpg?resize=320,180)
