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I'll walk you through how this scales up to major purchases—houses, cars, electronics—where the Thanks to a thread from Barrett O'Neill, we learned what the Did you feel confused by the new iPhone 17 lineup? You're not alone. This video reveals why the strange features and Learn how to tell great stories from us: Join this channel to get access to perks: ... In this video, we break down the hidden tricks companies use to make you spend more without even realizing it. From movie ... Have you ever noticed that adding a third, slightly worse option makes one of the original options seem like an incredible deal?

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Last Updated: June 6, 2026

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Decoy effect pricing strategy

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The Decoy Effect | How Companies Make You Buy The Pricier Option

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Decoy Effect Pricing Strategy

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In this video, I break down the

The "Decoy Effect": How Menus Trick You Into Spending More

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I'll walk you through how this scales up to major purchases—houses, cars, electronics—where the

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